Public Print Viewing
Spotlight: The Keystone View Company
California Museum of Photography
May 28, 2016
Print Viewing, Culver Atrium
Saturday, May 28, 2016, 12pm - 3pm
On Saturday May 28, from 12:00-3:00pm the University of California, Riverside’s ARTSblock will host a free print viewing, open to the public. The viewing will feature stereographs from the Keystone View Company, one of world’s largest producers of stereo views at the turn of the century. Combining photography with text, stereographs were intended to replace the actual experience of traveling by offering glimpses into the world outside of the United States. The Keystone View Company shaped the American public into passive viewers through the perspective of one photographer and a systematic control of information that embodied prevailing socio-political understandings of the period. We invite visitors to come by and consider the ideological implications embedded in the use of these materials.
Spotlight: The Keystone View Company is organized by Sara Greenberg, Gluck History of Art Fellow at UCR.